In-Ovo Sexing Quarterly Roundup: Q3 2026
Welcome to Innovate Animal Ag's Q3 2026 in-ovo sexing roundup, where we dive into the latest news for the technology and what it means for consumers and producers.
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In-Ovo Sexing
Commercial adoption, emerging systems, market research, and policy around alternatives to male chick culling.
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In-Ovo Sexing Quarterly Roundup: Q2 2026
Welcome to Innovate Animal Ag's Q2 2026 in-ovo sexing roundup, where we dive into the latest news for the technology and what it means for consumers and producers.
Australia Becomes First Country in Asia-Pacific to Adopt In-Ovo Sexing
Australia’s largest hatchery announced the adoption of the first in-ovo sexing machine in the Asia-Pacific region.
In-Ovo Sexing Quarterly Roundup: Q1 2026
Welcome to Innovate Animal Ag's Q1 2026 in-ovo sexing roundup, where we dive into the latest news for the technology and what it means for consumers and producers.
2025 In-Ovo Sexing Yearly Recap
2025 was the year in-ovo sexing went global. In addition to steady expansion throughout Europe, the year demonstrated the technology’s viability across a variety of commercial markets, including the United States and Brazil. The technology was increasingly adopted by major egg producers and retailers, indicating mainstream recognition of in-ovo sexing as the future of egg production.
In-Ovo Sexing Quarterly Roundup: Q3 2025
Welcome to Innovate Animal Ag's Q3 2025 in-ovo sexing roundup, where we dive into the latest news for the technology and what it means for consumers and producers. The third quarter of 2025 was an exciting period for in-ovo sexing, with several countries taking major steps in their adoption of the technology.
Australia In-Ovo Sexing Consumer Survey
A recent consumer survey commissioned by Innovate Animal Ag reveals strong Australian market demand for eggs produced using in-ovo sexing technology. The results indicate that egg producers who adopt this technology will find a consumer base willing and eager to pay premium prices.
Brazil Installs First In-Ovo Sexing Machine: Major Milestone for Latin American Egg Industry and In-Ovo Sexing
Agri Advanced Technologies (AAT) has partnered with Brazilian egg producer Raiar Orgânicos to implement the first ever in-ovo sexing machine in Latin America. AAT’s “Cheggy” in-ovo sexing system has been installed and is now operating successfully in a Hy-Line do Brasil hatchery.
NestFresh Debuts "Humanely Hatched" Eggs: A Marketing Strategy to Bring In-Ovo Sexing to US Consumers
NestFresh, a pioneer in the US specialty egg market, has unveiled its carton packaging and marketing strategy for the nation's first commercially available in-ovo sexed eggs under the new branding Humanely Hatched™
In-Ovo Sexing Quarterly Roundup: Q2 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Hendrix's Nebraska Hatchery Processes First In-Ovo Sexed Chicks for Kipster
A new era for the US egg industry continues to hatch as Hendrix Genetics’ Nebraska facility processes its first flock of in-ovo sexed chicks using Respeggt’s groundbreaking technology. The flock is destined for Kipster, the second egg producer in the US to publicly utilize the technology.
UEP and American Farmers Demonstrate Leadership with New In-Ovo Sexing Certification
The United Egg Producers recently launched its in-ovo sexing certification standards, UEP Certified Hatch Check.
One Norwegian Hatchery’s Bold Gamble on In-Ovo Sexing Pays Off
Steinsland & Co, Norway's largest hatchery, made history in 2023 by becoming the first in the world to implement in-ovo sexing technology without any regulatory mandate, a bold move that is proving successful as they are about to hatch their one millionth in-ovo sexed female chick.
2025 In-Ovo Sexing Market Penetration and Forecast Report
The latest original research conducted by Innovate Animal Ag analyzes the market penetration of in-ovo sexing technology at the end of Q1 2025.
We Used AI to Analyze New York Times Comments on In-Ovo Sexing
The New York Times recently published an opinion piece on in-ovo sexing which garnered comments from over 170 people. In-depth AI analysis of these comments painted a very optimistic and nuanced picture of how consumers will react to this technology, despite the sensationalized depiction of the topic of chick culling in the article.
Brazil In-Ovo Sexing Consumer Survey
We just launched our in-ovo sexing consumer survey for Brazil which reveals strong Brazilian market demand for eggs produced using in-ovo sexing technology.
In-Ovo Sexing Quarterly Roundup: Q1 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q1 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Dutch Government Announces Roadmap to End Chick Culling by 2026
On Tuesday, the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature announced their ro admap to end male chick culling for table eggs sold in The Netherlands by 2026.
Walmart Includes In-Ovo Sexing in New Egg Supplier Guidelines
Walmart, the world’s largest retailer, known for its budget friendliness and accessible offerings, recently released new animal welfare policies and guidelines where the company made the innovative decision to include in-ovo sexing as a focus area for its US egg suppliers. This forward thinking announcement from Walmart comes just two short months after the very first hatch of in-ovo sexed chicks on US soil, and it sends a compelling message about the future prospects of in-ovo sexing’s rollout.
In-Ovo Sexing Quarterly Roundup: Q4 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q4 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Europe Travel Journal: What We Learned from Seeing In-Ovo Sexing in Action
Last month, Innovate Animal Ag took a two-week trip to northern Europe to visit the birthplace of in-ovo sexing technology. We want to extend our gratitude to everyone we met that took time out of their busy schedules to help us gain a deeper understanding and appreciation of the amazing technological innovations coming out of northern Europe.
Respeggt Circuit Makes US Debut: White and Brown Egg Sexing Now Available in US
Respeggt, an in-ovo sexing technology supplier, and Hendrix ISA, a genetics company and hatchery operator, announced that a Respeggt Circuit will be delivered to the US in February 2025. The Circuit will be installed in Hendrix's Grand Island, Nebraska hatchery, which has the capacity to serve 10% of the US layer market.
In Historic Moment, First U.S. In-Ovo Sexed Chicks Now En Route to NestFresh Farms
Today, stakeholders and press gathered to celebrate the first hatch of in-ovo sexed chicks on U.S. soil with an event taking place at an Iowa hatchery. This occasion represents the advent of a new specialty category of eggs for American consumers.
Increasing Flock Performance Bolsters Business Case for In-Ovo Sexing
As genetic improvements in major layer breeds and scientific poultry management improve flock productivity, the cost per table egg of in-ovo sexing decreases, making the technology more accessible to interested egg producers.
In-Ovo Sexing Quarterly Roundup: Q3 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q3 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Agri Advanced Technologies Announces they are Supplying Two In-Ovo Sexing Systems to US
AAT announced that they are bringing their in-ovo sexing system to two US hatcheries in the fall of 2024. This comes on the back of three US egg companies in the last six months announcing intentions to sell eggs from in-ovo sexed hens, suggesting that AAT’s machine will supply these companies with in-ovo sexed hens.
NestFresh Intends to be First in the US to Implement In-Ovo Sexing
NestFresh, a leader in the US speciality egg sector, announced that they will be using in-ovo sexing for their entire egg line starting later this year.
In-Ovo Sexing has Now Hit 20% of the Market in the EU
We recently released our updated EU Market Penetration Report which shows that 20% of the EU hen flock has now been sexed using in-ovo sexing technology.
In-Ovo Sexing Quarterly Roundup: Q2 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Second US Egg Producer Announces In-Ovo Sexing, Marking the Beginning of a New Trend in American Egg Production
With two US egg producers announcing the use of in-ovo sexing within such a short time, it’s likely that we’re seeing the beginnings of a new trend in American egg production.
Announcing: The Hatchery of the Future
Cutting edge technologies like on-farm hatching, in-ovo sexing, and in-ovo vaccination are transforming the interface between the hatchery and the farm. By moving all post-hatch handling steps pre-hatch, these technologies can eliminate live animal handling at the hatchery all together, resulting in a supply chain that’s both more efficient and humane.
In-Ovo Sexing is Getting Cheaper Each Year
In a recent interview with Global Ag Media, economist Peter van Horne described some of the critical recent developments in the growing international discussion of in-ovo sexing. Most notably, after considerable improvement over the last few years, the price of in-ovo sexing technology is now less than 1 cent per table egg.
Survey of UK Consumers Demonstrates Business Opportunity for Cull-Free Eggs
In-ovo sexing technology company In Ovo recently commissioned a survey of UK citizens to learn more about how consumers across the British Isles feel about the challenge of chick culling.
In-Ovo Sexing Quarterly Roundup: Q1 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q1 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
In-Ovo Sexing Announced for US Market
The moment is finally here: in-ovo sexing has been announced for the US market!
UK Government Committee Favors In-Ovo Sexing
A new report from the UK government’s official Animal Welfare Committee favors in-ovo sexing, leaving many to ask: will the recommendations become official policy of the UK government?
In-Ovo Sexing is Now the Main Method of Avoiding Chick Culling In Germany
In two short years, in-ovo sexing has grown from having a small impact in the German market to being the main method of complying with the German ban on chick culling for KAT certified eggs.
In-Ovo Sexing was an Unofficial Theme of IPPE 2024
Last week, Innovate Animal Ag exhibited at the 2024 International Production & Processing Expo in Atlanta, Georgia. One of the most surprising parts of the event was the amount of discussion of in-ovo sexing.
In-Ovo Sexing Global Capacity Grew 60% in 2023
2023 saw a massive acceleration in the rollout of in-ovo sexing technology. During 2023, 10 additional machines were installed in five different countries, marking a nearly 60% increase in total machines installed globally in a single year.
In-Ovo Sexing Quarterly Roundup: Q4 2023
Q4 was an important quarter for in-ovo sexing, including significant capital infusions into the industry, a 23% increase in global capacity, and the release of multiple new pieces of research.
In-Ovo Sexing Achieved 15% EU Market Share in Five Years
Original research by Innovate Animal Ag indicates that at least 56.4 million of the current layer population of 389 million hens in the European Union were sexed in-ovo as of September 2023, indicating a 15% market penetration after only 5 years.
Egg-Tech Prize Finalists Announced, Bringing In-Ovo Sexing One Step Closer to Mass Market
The Foundation for Food and Agriculture (FFAR) announced three finalists for the Egg-Tech Prize, a research competition to develop in-ovo sexing technology suitable for the mass market.
Growing International Consumer Consensus on the Challenge of Male Chick Culling
Consumer surveys from the EU, UK, and Chile point to a growing international consensus on the challenges of male chick culling.
In-Ovo Sexing Opens Door To On-Farm Hatching of Layers
On-farm hatching is gaining popularity for broilers in Europe, but isn’t typically possible for layers due to the necessity of sorting out the females they hatch. However, as in-ovo sexing becomes more widely available, this situation will change. Once only females hatch, egg producers will too be able to enjoy the benefits of on-farm hatching.
In-Ovo Sexing Quarterly Roundup: Q3 2023
There were a number of important developments for in-ovo sexing technology in the third quarter of 2023, including commercialization milestones, the first survey of US consumer attitudes towards male chick culling, and international policy updates for technologies supported by gene-editing.
New Survey Shows Strong Business Case for In-Ovo Sexing
In-ovo sexing is now widely available in Europe, but not yet in the US. In this original survey commissioned by Innovate Animal Ag, American egg buyers express substantial interest and willingness to pay for eggs made with in-ovo sexing. For, egg producers at the high end of the market (e.g. pasture-raised, organic), there is a clear business case for in-ovo sexing, using technology that currently exists.
In-Ovo Sexing Quarterly Roundup: Q2 2023
Each quarter, Innovate Animal Ag will dive into the biggest developments for in-ovo sexing, and what they mean for consumers and producers across the globe.
How In-Ovo Egg Sexing Technology Will Enter the US Market
Technological improvements are still needed before in-ovo sexing is adopted industry-wide, but the path to commercialization need not wait for the technology to be perfected. As with many novel technologies, in-ovo egg sexing will most likely start at the high end of the market, and then come down market over time as costs fall.
Study Identifies Day 12 as Target for In-Ovo Egg Sexing
A study by the German government found that a chicken embryo begins to feel pain at day 13 of incubation.
Market Snapshot: In-Ovo Egg Sexing
In-ovo egg sexing technology has made impressive progressive over the last few years. In this post, we give a snapshot of the market as of Q1 2023.