In-Ovo Sexing Quarterly Roundup: Q2 2025
Welcome to Innovate Animal Ag's Q2 2025 in-ovo sexing roundup, where we dive into the latest news for the technology and what it means for consumers and producers across the globe.
Business Roundup
Hendrix, Kipster, MPS, and Respeggt team at the launch of the Respeggt Circuit at Hendrix's Nebraska Hatchery. June 2025. Photo courtesy of Hendrix
Hendrix Genetics‘ Nebraska hatchery processed the first set of eggs with their newly installed Respeggt in-ovo sexing machine. This is the first US machine capable of sexing both white and brown eggs, an important capability given the popularity of both egg types among American consumers. This first flock is destined for Kipster, which is now the second egg producer in the US to use the technology.
The United Egg Producers (UEP) launched its in-ovo sexing certification standards this quarter for the US market. The program, UEP Certified Hatch Check, certifies eggs produced by hens from hatcheries that have used in-ovo sexing technology or reared male chicks. The new certification sets the industry up for a broad rollout of in-ovo sexing with transparent, rigorous, and verifiable standards, and represents the trade-group’s commitment to continually improving the American egg supply chain.
Respeggt, a liquid-based in-ovo sexing technology provider, announced two new machines in Europe this quarter. The first at the Het Anker hatchery in Ochten, the Netherlands, and the second at ab ovo bio in Ahlen, Germany. The latter marks the first in-ovo sexing machine at an organic hatchery in Germany since the update to EU Organic Regulation 2018/848, which now permits in-ovo sexing. The updated EU regulation now allows more of the organic egg supply chain to adopt in-ovo sexing technology, as opposed to the less economical practice of male rearing.
Steinsland & Co., Norway’s largest hatchery, announced their 1 millionth chick hatched with their Respeggt Circuit. Innovate Animal Ag recently covered the hatchery’s successes after the company made the forward-thinking decision investing in in-ovo sexing technology back in 2023. After just 18 months in the Norwegian market, in-ovo sexing technology has already climbed to a 22% market penetration.
Orbem, an MRI-based in-ovo sexing technology provider, announced this quarter that their machines had scanned a total of 100 million hatching eggs–over 38 million females–since they began production two years ago. They also announced the first hatch of in-ovo sexed chicks with their new machine at Sirevåg Rugeri, one of the two major hatcheries in Norway.
Omegga, a German-based in-ovo sexing startup, announced their new machine, the OmeggaOne. The OmeggaOne machine is installed directly inside the incubator–a new paradigm for in-ovo sexing–and uses specialized cameras and artificial intelligence to determine the sex of the developing embryo by the 7th day of incubation. Omegga is currently in the process of rolling out the technology at Gut Averfeld Hatchery in Germany.
New Research
Innovate Animal Ag released our latest In-Ovo Sexing Global Market Penetration Report. We found that 28% of the EU’s 393 million hen flock was sexed with in-ovo technology at the end of Q1 2025. Since the technology was first adopted at scale in 2022, around 175 million male embryos have been separated out prior to hatching.
Innovate Animal Ag also launched our in-ovo sexing consumer survey for Brazil this quarter. The survey revealed strong Brazilian market demand for eggs produced using in-ovo sexing technology, with consumers willing to pay an average of R$3.87 (S0.67 USD) more per dozen. The results suggest that egg producers who adopt this technology will find a consumer base willing and eager to pay premium prices.
Finally, the research team at Innovate Animal Ag published a report this quarter on the consumer costs of HPAI during the latest HPAI outbreak. We found that supply constraints from HPAI driven egg shortages cost American consumers an extra $14.5 billion dollars during the 2024-2025 period studied. The findings underscore the importance of a national livestock vaccination program to mitigate the effects of the disease, protect the livelihoods of American farmers, and prevent future spikes in the prices of eggs.
For more detailed information on in-ovo sexing technologies and their impact on the poultry industry, visit our In-Ovo Sexing Overview.
