
Hendrix's Nebraska Hatchery Processes First In-Ovo Sexed Chicks for Kipster
A new era for the US egg industry continues to hatch as Hendrix Genetics’ Nebraska facility processes its first flock of in-ovo sexed chicks using Respeggt’s groundbreaking technology. The flock is destined for Kipster, the second egg producer in the US to publicly utilize the technology.

We Used AI to Analyze New York Times Comments on In-Ovo Sexing
The New York Times recently published an opinion piece on in-ovo sexing which garnered comments from over 170 people. In-depth AI analysis of these comments painted a very optimistic and nuanced picture of how consumers will react to this technology, despite the sensationalized depiction of the topic of chick culling in the article.

Brazil In-Ovo Sexing Consumer Survey
We just launched our in-ovo sexing consumer survey for Brazil which reveals strong Brazilian market demand for eggs produced using in-ovo sexing technology.

In-Ovo Sexing Quarterly Roundup: Q1 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q1 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.

Dutch Government Announces Roadmap to End Chick Culling by 2026
On Tuesday, the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature announced their roadmap to end male chick culling for table eggs sold in The Netherlands by 2026.

Walmart Includes In-Ovo Sexing in New Egg Supplier Guidelines
Walmart, the world’s largest retailer, known for its budget friendliness and accessible offerings, recently released new animal welfare policies and guidelines where the company made the innovative decision to include in-ovo sexing as a focus area for its US egg suppliers. This forward thinking announcement from Walmart comes just two short months after the very first hatch of in-ovo sexed chicks on US soil, and it sends a compelling message about the future prospects of in-ovo sexing’s rollout.

In-Ovo Sexing Quarterly Roundup: Q4 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q4 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.

Increasing Flock Performance Bolsters Business Case for In-Ovo Sexing
As genetic improvements in major layer breeds and scientific poultry management improve flock productivity, the cost per table egg of in-ovo sexing decreases, making the technology more accessible to interested egg producers.

In-Ovo Sexing Quarterly Roundup: Q3 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q3 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.

Agri Advanced Technologies Announces they are Supplying Two In-Ovo Sexing Systems to US
AAT announced that they are bringing their in-ovo sexing system to two US hatcheries in the fall of 2024. This comes on the back of three US egg companies in the last six months announcing intentions to sell eggs from in-ovo sexed hens, suggesting that AAT’s machine will supply these companies with in-ovo sexed hens.

NestFresh Intends to be First in the US to Implement In-Ovo Sexing
NestFresh, a leader in the US speciality egg sector, announced that they will be using in-ovo sexing for their entire egg line starting later this year.

In-Ovo Sexing has Now Hit 20% of the Market in the EU
We recently released our updated EU Market Penetration Report which shows that 20% of the EU hen flock has now been sexed using in-ovo sexing technology.

In-Ovo Sexing Quarterly Roundup: Q2 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.

Second US Egg Producer Announces In-Ovo Sexing, Marking the Beginning of a New Trend in American Egg Production
With two US egg producers announcing the use of in-ovo sexing within such a short time, it’s likely that we’re seeing the beginnings of a new trend in American egg production.

Announcing: The Hatchery of the Future
Cutting edge technologies like on-farm hatching, in-ovo sexing, and in-ovo vaccination are transforming the interface between the hatchery and the farm. By moving all post-hatch handling steps pre-hatch, these technologies can eliminate live animal handling at the hatchery all together, resulting in a supply chain that’s both more efficient and humane.

In-Ovo Sexing is Getting Cheaper Each Year
In a recent interview with Global Ag Media, economist Peter van Horne described some of the critical recent developments in the growing international discussion of in-ovo sexing. Most notably, after considerable improvement over the last few years, the price of in-ovo sexing technology is now less than 1 cent per table egg.

Survey of UK Consumers Demonstrates Business Opportunity for Cull-Free Eggs
In-ovo sexing technology company In Ovo recently commissioned a survey of UK citizens to learn more about how consumers across the British Isles feel about the challenge of chick culling.

In-Ovo Sexing Quarterly Roundup: Q1 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q1 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.

In-Ovo Sexing Announced for US Market
The moment is finally here: in-ovo sexing has been announced for the US market!

UK Government Committee Favors In-Ovo Sexing
A new report from the UK government’s official Animal Welfare Committee favors in-ovo sexing, leaving many to ask: will the recommendations become official policy of the UK government?