Brazil In-Ovo Sexing Consumer Survey
We just launched our in-ovo sexing consumer survey for Brazil which reveals strong Brazilian market demand for eggs produced using in-ovo sexing technology and the results indicate that egg producers who adopt this technology will find a consumer base willing and eager to pay premium prices.
The survey, conducted by YouGov from December 20-30th, 2024, sampled 1,553 Brazilian consumers who were responsible for at least 50% of their household grocery purchases.
Some highlights from the survey:
79% of Brazilian egg buyers expressed interest in purchasing eggs produced with in-ovo sexing technology, with 47% indicating they would be "extremely" or "very" interested, and 32% reporting being "slightly" interested.
76% of consumers were willing to pay a premium for eggs produced with in-ovo sexing technology. On average, egg buyers would pay R$3.87 more per dozen of eggs, equivalent to $0.67 USD. 36% of consumers were willing to pay more than R$5.00 (or $0.88 USD) extra per dozen.
73% of consumers expressed discomfort with the practice of culling male chicks, and 76% believe the industry should find an alternative approach.
86% of consumers were unaware that in-ovo sexing technology exists, but when informed, 72% of consumers believe that the industry should adopt the technology instead of culling male chicks.
You can read the full survey by clicking the button below!
