One Norwegian Hatchery’s Bold Gamble on In-Ovo Sexing Pays Off
Steinsland & Co, Norway's largest hatchery, made history in 2023 by becoming the first in the world to implement in-ovo sexing technology without any regulatory mandate, a bold move that is proving successful as they are about to hatch their one millionth in-ovo sexed female chick.
2025 In-Ovo Sexing Market Penetration and Forecast Report
The latest original research conducted by Innovate Animal Ag analyzes the market penetration of in-ovo sexing technology at the end of Q1 2025.
We Used AI to Analyze New York Times Comments on In-Ovo Sexing
The New York Times recently published an opinion piece on in-ovo sexing which garnered comments from over 170 people. In-depth AI analysis of these comments painted a very optimistic and nuanced picture of how consumers will react to this technology, despite the sensationalized depiction of the topic of chick culling in the article.
Brazil In-Ovo Sexing Consumer Survey
We just launched our in-ovo sexing consumer survey for Brazil which reveals strong Brazilian market demand for eggs produced using in-ovo sexing technology.
Innovate Animal Ag’s CEO talks HPAI with the American Enterprise Institute
Earlier this month, Innovate Animal Ag’s CEO, Robert Yaman, spoke on a panel organized by the American Enterprise Institute entitled “Highly Infectious Avian Flu and the Price of Eggs: Are There Pathways to a Solution?”
In-Ovo Sexing Quarterly Roundup: Q1 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q1 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Dutch Government Announces Roadmap to End Chick Culling by 2026
On Tuesday, the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature announced their roadmap to end male chick culling for table eggs sold in The Netherlands by 2026.
Walmart Includes In-Ovo Sexing in New Egg Supplier Guidelines
Walmart, the world’s largest retailer, known for its budget friendliness and accessible offerings, recently released new animal welfare policies and guidelines where the company made the innovative decision to include in-ovo sexing as a focus area for its US egg suppliers. This forward thinking announcement from Walmart comes just two short months after the very first hatch of in-ovo sexed chicks on US soil, and it sends a compelling message about the future prospects of in-ovo sexing’s rollout.
Perdue Adopts On-Farm Hatching, Marking Major US Industry Shift
Perdue Farms announced today it will implement NestBorn's on-farm hatching technology, becoming the first major US poultry producer to adopt this cutting-edge innovation.
In-Ovo Sexing Quarterly Roundup: Q4 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q4 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Europe Travel Journal: What We Learned from Seeing In-Ovo Sexing in Action
Last month, Innovate Animal Ag took a two-week trip to northern Europe to visit the birthplace of in-ovo sexing technology. We want to extend our gratitude to everyone we met that took time out of their busy schedules to help us gain a deeper understanding and appreciation of the amazing technological innovations coming out of northern Europe.
Respeggt Circuit Makes US Debut: White and Brown Egg Sexing Now Available in US
Respeggt, an in-ovo sexing technology supplier, and Hendrix ISA, a genetics company and hatchery operator, announced that a Respeggt Circuit will be delivered to the US in February 2025. The Circuit will be installed in Hendrix's Grand Island, Nebraska hatchery, which has the capacity to serve 10% of the US layer market.
In Historic Moment, First U.S. In-Ovo Sexed Chicks Now En Route to NestFresh Farms
Today, stakeholders and press gathered to celebrate the first hatch of in-ovo sexed chicks on U.S. soil with an event taking place at an Iowa hatchery. This occasion represents the advent of a new specialty category of eggs for American consumers.
Announcing: The Hatchability Crisis
A puzzling trend has emerged in U.S. broiler production. After decades of improvement, hatchability has declined by 6 percentage points since 2012. This steady, significant decline represents a real threat to the industry's long-term efficiency and sustainability.
Increasing Flock Performance Bolsters Business Case for In-Ovo Sexing
As genetic improvements in major layer breeds and scientific poultry management improve flock productivity, the cost per table egg of in-ovo sexing decreases, making the technology more accessible to interested egg producers.
In-Ovo Sexing Quarterly Roundup: Q3 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q3 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Agri Advanced Technologies Announces they are Supplying Two In-Ovo Sexing Systems to US
AAT announced that they are bringing their in-ovo sexing system to two US hatcheries in the fall of 2024. This comes on the back of three US egg companies in the last six months announcing intentions to sell eggs from in-ovo sexed hens, suggesting that AAT’s machine will supply these companies with in-ovo sexed hens.
NestFresh Intends to be First in the US to Implement In-Ovo Sexing
NestFresh, a leader in the US speciality egg sector, announced that they will be using in-ovo sexing for their entire egg line starting later this year.
In-Ovo Sexing has Now Hit 20% of the Market in the EU
We recently released our updated EU Market Penetration Report which shows that 20% of the EU hen flock has now been sexed using in-ovo sexing technology.
In-Ovo Sexing Quarterly Roundup: Q2 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.