Brazil Installs First In-Ovo Sexing Machine: Major Milestone for Latin American Egg Industry and In-Ovo Sexing
Agri Advanced Technologies (AAT) has partnered with Brazilian egg producer Raiar Orgânicos to implement the first ever in-ovo sexing machine in Latin America. AAT’s “Cheggy” in-ovo sexing system has been installed and is now operating successfully in a Hy-Line do Brasil hatchery.
Introducing the IAA Poultry and Aquaculture Innovation Scholarship
In order to recognize and support the next generation of leaders driving innovation within these sectors, Innovate Animal Ag is launching the IAA Poultry and Aquaculture Innovation Scholarship (IPAIS). This scholarship will be open to undergraduates and graduating high school seniors from agricultural backgrounds who are studying fields relevant to poultry or aquaculture and who are planning to work in these sectors after graduating.
NestFresh Debuts "Humanely Hatched" Eggs: A Marketing Strategy to Bring In-Ovo Sexing to US Consumers
NestFresh, a pioneer in the US specialty egg market, has unveiled its carton packaging and marketing strategy for the nation's first commercially available in-ovo sexed eggs under the new branding Humanely Hatched™
In-Ovo Sexing Quarterly Roundup: Q2 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Hendrix's Nebraska Hatchery Processes First In-Ovo Sexed Chicks for Kipster
A new era for the US egg industry continues to hatch as Hendrix Genetics’ Nebraska facility processes its first flock of in-ovo sexed chicks using Respeggt’s groundbreaking technology. The flock is destined for Kipster, the second egg producer in the US to publicly utilize the technology.
UEP and American Farmers Demonstrate Leadership with New In-Ovo Sexing Certification
The United Egg Producers recently launched its in-ovo sexing certification standards, UEP Certified Hatch Check.
New Report: HPAI-Driven Egg Shortages Cost Americans $14.5 Billion In 2024-25
Bird flu has faded from headlines, and egg prices have fallen since their historic peak in March 2025, but that does not mean that HPAI has been beaten. Our new report analyzes the economic toll of highly-pathogenic avian influenza has had on Americans over the last twelve months, and highlights the fact that such costs will continue to accrue without strong preventative action.
One Norwegian Hatchery’s Bold Gamble on In-Ovo Sexing Pays Off
Steinsland & Co, Norway's largest hatchery, made history in 2023 by becoming the first in the world to implement in-ovo sexing technology without any regulatory mandate, a bold move that is proving successful as they are about to hatch their one millionth in-ovo sexed female chick.
2025 In-Ovo Sexing Market Penetration and Forecast Report
The latest original research conducted by Innovate Animal Ag analyzes the market penetration of in-ovo sexing technology at the end of Q1 2025.
We Used AI to Analyze New York Times Comments on In-Ovo Sexing
The New York Times recently published an opinion piece on in-ovo sexing which garnered comments from over 170 people. In-depth AI analysis of these comments painted a very optimistic and nuanced picture of how consumers will react to this technology, despite the sensationalized depiction of the topic of chick culling in the article.
Brazil In-Ovo Sexing Consumer Survey
We just launched our in-ovo sexing consumer survey for Brazil which reveals strong Brazilian market demand for eggs produced using in-ovo sexing technology.
Innovate Animal Ag’s CEO talks HPAI with the American Enterprise Institute
Earlier this month, Innovate Animal Ag’s CEO, Robert Yaman, spoke on a panel organized by the American Enterprise Institute entitled “Highly Infectious Avian Flu and the Price of Eggs: Are There Pathways to a Solution?”
In-Ovo Sexing Quarterly Roundup: Q1 2025
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q1 2025, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Dutch Government Announces Roadmap to End Chick Culling by 2026
On Tuesday, the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature announced their roadmap to end male chick culling for table eggs sold in The Netherlands by 2026.
Walmart Includes In-Ovo Sexing in New Egg Supplier Guidelines
Walmart, the world’s largest retailer, known for its budget friendliness and accessible offerings, recently released new animal welfare policies and guidelines where the company made the innovative decision to include in-ovo sexing as a focus area for its US egg suppliers. This forward thinking announcement from Walmart comes just two short months after the very first hatch of in-ovo sexed chicks on US soil, and it sends a compelling message about the future prospects of in-ovo sexing’s rollout.
Perdue Adopts On-Farm Hatching, Marking Major US Industry Shift
Perdue Farms announced today it will implement NestBorn's on-farm hatching technology, becoming the first major US poultry producer to adopt this cutting-edge innovation.
In-Ovo Sexing Quarterly Roundup: Q4 2024
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q4 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
Europe Travel Journal: What We Learned from Seeing In-Ovo Sexing in Action
Last month, Innovate Animal Ag took a two-week trip to northern Europe to visit the birthplace of in-ovo sexing technology. We want to extend our gratitude to everyone we met that took time out of their busy schedules to help us gain a deeper understanding and appreciation of the amazing technological innovations coming out of northern Europe.
Respeggt Circuit Makes US Debut: White and Brown Egg Sexing Now Available in US
Respeggt, an in-ovo sexing technology supplier, and Hendrix ISA, a genetics company and hatchery operator, announced that a Respeggt Circuit will be delivered to the US in February 2025. The Circuit will be installed in Hendrix's Grand Island, Nebraska hatchery, which has the capacity to serve 10% of the US layer market.
In Historic Moment, First U.S. In-Ovo Sexed Chicks Now En Route to NestFresh Farms
Today, stakeholders and press gathered to celebrate the first hatch of in-ovo sexed chicks on U.S. soil with an event taking place at an Iowa hatchery. This occasion represents the advent of a new specialty category of eggs for American consumers.