In-Ovo Sexing Quarterly Roundup: Q3 2025
Casey Downey Casey Downey

In-Ovo Sexing Quarterly Roundup: Q3 2025

Welcome to Innovate Animal Ag's Q3 2025 in-ovo sexing roundup, where we dive into the latest news for the technology and what it means for consumers and producers. The third quarter of 2025 was an exciting period for in-ovo sexing, with several countries taking major steps in their adoption of the technology.

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Layers Laying Broilers: A Revolutionary Solution to the Hatchability Crisis
Casey Downey Casey Downey

Layers Laying Broilers: A Revolutionary Solution to the Hatchability Crisis

NextHen's Layers Laying Broilers (LLB) technology represents a departure from conventional breeding. Rather than trying to squeeze better reproductive performance from birds genetically optimized for rapid growth, LLB breaks the genetic link between broilers and their parents entirely. The result? Layer hens with exceptional reproductive capacity laying eggs out of which fast-growth broiler chicks hatch. 

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Australia In-Ovo Sexing Consumer Survey
In-Ovo Sexing Diego Pedulla-Smith In-Ovo Sexing Diego Pedulla-Smith

Australia In-Ovo Sexing Consumer Survey

A recent consumer survey commissioned by Innovate Animal Ag reveals strong Australian market demand for eggs produced using in-ovo sexing technology. The results indicate that egg producers who adopt this technology will find a consumer base willing and eager to pay premium prices.

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Announcing Technology Grants Program; $100K Grant to University of Arkansas
Diego Pedulla-Smith Diego Pedulla-Smith

Announcing Technology Grants Program; $100K Grant to University of Arkansas

Innovate Animal Ag today announced a new Technology Grants program to advance promising new technologies in animal agriculture. The program’s flagship $100,000 grant will support the University of Arkansas in advancing electron beam inactivated vaccines for poultry. The announcement comes just weeks after the announcement of the $12,000 IAA Poultry & Aquaculture Innovation Scholarship.

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Introducing the IAA Poultry and Aquaculture Innovation Scholarship
Diego Pedulla-Smith Diego Pedulla-Smith

Introducing the IAA Poultry and Aquaculture Innovation Scholarship

In order to recognize and support the next generation of leaders driving innovation within these sectors, Innovate Animal Ag is launching the IAA Poultry and Aquaculture Innovation Scholarship (IPAIS). This scholarship will be open to undergraduates and graduating high school seniors from agricultural backgrounds who are studying fields relevant to poultry or aquaculture and who are planning to work in these sectors after graduating.

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New Report: HPAI-Driven Egg Shortages Cost Americans $14.5 Billion In 2024-25
Robert Yaman Robert Yaman

New Report: HPAI-Driven Egg Shortages Cost Americans $14.5 Billion In 2024-25

Bird flu has faded from headlines, and egg prices have fallen since their historic peak in March 2025, but that does not mean that HPAI has been beaten. Our new report analyzes the economic toll of highly-pathogenic avian influenza has had on Americans over the last twelve months, and highlights the fact that such costs will continue to accrue without strong preventative action.

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One Norwegian Hatchery’s Bold Gamble on In-Ovo Sexing Pays Off
Casey Downey Casey Downey

One Norwegian Hatchery’s Bold Gamble on In-Ovo Sexing Pays Off

Steinsland & Co, Norway's largest hatchery, made history in 2023 by becoming the first in the world to implement in-ovo sexing technology without any regulatory mandate, a bold move that is proving successful as they are about to hatch their one millionth in-ovo sexed female chick.

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Walmart Includes In-Ovo Sexing in New Egg Supplier Guidelines
In-Ovo Sexing Moriel Berger In-Ovo Sexing Moriel Berger

Walmart Includes In-Ovo Sexing in New Egg Supplier Guidelines

Walmart, the world’s largest retailer, known for its budget friendliness and accessible offerings, recently released new animal welfare policies and guidelines where the company made the innovative decision to include in-ovo sexing as a focus area for its US egg suppliers. This forward thinking announcement from Walmart comes just two short months after the very first hatch of in-ovo sexed chicks on US soil, and it sends a compelling message about the future prospects of in-ovo sexing’s rollout.

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