Australia In-Ovo Sexing Consumer Survey
We just launched our in-ovo sexing consumer survey for Australia, revealing another strong market for eggs produced using in-ovo sexing technology. Some highlights from the survey:
84% of respondents expressed interest in purchasing in-ovo sexed eggs for their household, with 44% indicating they were “very” or “extremely” interested.
66% of respondents were willing to pay a premium for eggs made without chick culling, reporting an average premium of A$0.93 per dozen, or over 7 cents per egg.
48% of consumers said they would likely leave their regular egg brand for a brand that uses in-ovo sexing, with one fifth of consumers (19%) reporting they would be “very likely” to switch. 33% of consumers would even consider switching grocery stores in order to buy eggs produced with in-ovo sexing.
20% of respondents knew about male chick culling, almost double the awareness of the US or Brazil. When informed, 73% of respondents believed that the egg industry should adopt in-ovo sexing technology.
You can read the full survey in the link below:
