In-Ovo Sexing 2023 in Review
If you haven’t looked into in-ovo sexing recently, your understanding is probably outdated. 2023 was a year of massive change for in-ovo sexing technology with a 60% increase in capacity, an influx of capital, and the publication of important new research.
Download the report to learn about the most important updates from 2023, key statistics from the industry, and the outlook for 2024.

Key Findings
As of September 2023, 15% of the EU layer population was sexed in-ovo.
The subsequent quarter (Q4 2023) saw a further 23% increase in in-ovo sexing capacity, and showed no sign that the trend was slowing down.
The median willingness to pay for American egg shoppers is 36 cents per dozen, which is more than the retail cost impact seen in Europe.
Further Reading
On Tuesday, the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature announced their roadmap to end male chick culling for table eggs sold in The Netherlands by 2026.
Walmart, the world’s largest retailer, known for its budget friendliness and accessible offerings, recently released new animal welfare policies and guidelines where the company made the innovative decision to include in-ovo sexing as a focus area for its US egg suppliers. This forward thinking announcement from Walmart comes just two short months after the very first hatch of in-ovo sexed chicks on US soil, and it sends a compelling message about the future prospects of in-ovo sexing’s rollout.
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q4 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
As genetic improvements in major layer breeds and scientific poultry management improve flock productivity, the cost per table egg of in-ovo sexing decreases, making the technology more accessible to interested egg producers.
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q3 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
AAT announced that they are bringing their in-ovo sexing system to two US hatcheries in the fall of 2024. This comes on the back of three US egg companies in the last six months announcing intentions to sell eggs from in-ovo sexed hens, suggesting that AAT’s machine will supply these companies with in-ovo sexed hens.
NestFresh, a leader in the US speciality egg sector, announced that they will be using in-ovo sexing for their entire egg line starting later this year.
We recently released our updated EU Market Penetration Report which shows that 20% of the EU hen flock has now been sexed using in-ovo sexing technology.
Welcome to Innovate Animal Ag’s in-ovo sexing quarterly roundup for Q2 2024, where we dive into the latest news for the technology, and what it means for consumers and producers across the globe.
With two US egg producers announcing the use of in-ovo sexing within such a short time, it’s likely that we’re seeing the beginnings of a new trend in American egg production.
Cutting edge technologies like on-farm hatching, in-ovo sexing, and in-ovo vaccination are transforming the interface between the hatchery and the farm. By moving all post-hatch handling steps pre-hatch, these technologies can eliminate live animal handling at the hatchery all together, resulting in a supply chain that’s both more efficient and humane.