In-Ovo Sexing Quarterly Roundup: Q3 2023
In-Ovo Sexing Innovate Animal Ag In-Ovo Sexing Innovate Animal Ag

In-Ovo Sexing Quarterly Roundup: Q3 2023

There were a number of important developments for in-ovo sexing technology in the third quarter of 2023, including commercialization milestones, the first survey of US consumer attitudes towards male chick culling, and international policy updates for technologies supported by gene-editing.

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New Survey Shows Strong Business Case for In-Ovo Sexing
In-Ovo Sexing Innovate Animal Ag In-Ovo Sexing Innovate Animal Ag

New Survey Shows Strong Business Case for In-Ovo Sexing

In-ovo sexing is now widely available in Europe, but not yet in the US. In this original survey commissioned by Innovate Animal Ag, American egg buyers express substantial interest and willingness to pay for eggs made with in-ovo sexing. For, egg producers at the high end of the market (e.g. pasture-raised, organic), there is a clear business case for in-ovo sexing, using technology that currently exists.

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How In-Ovo Egg Sexing Technology Will Enter the US Market
In-Ovo Sexing Innovate Animal Ag In-Ovo Sexing Innovate Animal Ag

How In-Ovo Egg Sexing Technology Will Enter the US Market

Technological improvements are still needed before in-ovo sexing is adopted industry-wide, but the path to commercialization need not wait for the technology to be perfected. As with many novel technologies, in-ovo egg sexing will most likely start at the high end of the market, and then come down market over time as costs fall.

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