Innovate Animal Ag’s In-Ovo Sexing Market Penetration Report seeks to understand the scale at which in-ovo sexing has been rolled out. To do this, we work directly with in-ovo sexing technology companies to understand the volume of hens being hatched using in-ovo sexing. We then use this data, along with an estimate of the current layer flock size in Europe, to estimate the current market penetration of the technology.

Our latest report indicated that, as of the beginning of April 2024, around 78.4 million of the 389 million hens in the European Union were sexed in-ovo, a 20% market penetration. This marks a remarkable 5 percentage point increase from September, when the market share was found to be just under 15%.

The full report, linked below, dives into the research methodology, recent successes for the technology companies, and our expectations for the future of in-ovo sexing.