Leveraging technology to meet the demands of the modern consumer
Our Research
In-Ovo Sexing
Egg producers can now hatch only females, solving the problem of male chick culling.
On-Farm Hatching
Poultry producers can now avoid the stressful handling and processing of day old chicks, while also increasing productivity.
Latest Publications
Innovate Animal Ag is a 501(c)3 nonprofit think tank that promotes technology as a practical way to improve animal health and welfare while also restoring consumer trust in animal agriculture. We conduct research on cutting-edge technologies that can improve animal health and welfare, then publish high-quality, science-backed resources to demystify the technologies for business leaders and policymakers. We then work directly with the companies developing and implementing these technologies to ensure they are rewarded for the important work they do.
Technology is powerful because it eliminates tradeoffs - it can allow us to meet the expectations of the modern consumer around animal welfare, while simultaneously ensuring we can maintain an abundant supply of safe and affordable animal protein.
Featured Content
Cutting edge technologies like on-farm hatching, in-ovo sexing, and in-ovo vaccination are transforming the interface between the hatchery and the farm. By moving all post-hatch handling steps pre-hatch, these technologies can eliminate live animal handling at the hatchery all together, resulting in a supply chain that’s both more efficient and humane.
The Hatchery of the Future
In-Ovo Sexing Is Now the Main Method to Avoid Culling In Germany
When the German chick culling ban went into effect in 2022, egg producers initially responded primarily by raising the male chicks for meat, a practice that was costly and unsustainable. In just two years, in-ovo sexing has grown from having a small impact in the German market to being the main method of complying with the German ban on chick culling for KAT certified eggs.
Consulting
Innovate Animal Ag specializes in the commercialization and scale up of novel agricultural technologies. Leveraging our extensive experience and connections in the Silicon Valley tech ecosystem, our goal is to help stakeholders navigate the complexities of emerging technologies. We work with producers, investors, grantmakers, researchers and policymakers to understand the cutting edge of animal agriculture (not just our core focus areas of in-ovo sexing and on-farm hatching), and how it might affect their operations.
“Working with Innovate Animal Ag has been really valuable. In-ovo sexing technology has developed quickly over the last few years, and the team at IAA has done a great job providing timely and relevant information. The team is extremely knowledgeable and their insights have been invaluable as we evaluate the potential of in-ovo sexing for our business.”
